Abstract
With three collections based in different geographical regions of the state, Rowena is a graphic apparel and accessories brand designed in Oregon, for Oregon. Each collection is inspired by the visual qualities and color palettes of the landscape they are designed for, presented as a prototype shop in a professional website setting. The collections — Forest, Coastal and Desert — present in a unified, cohesive manner but are also curated to reflect their chosen region individually,
too. Designed for lovers of the outdoors and design, Rowena seeks
to bring these two worlds together for both the enthusiasts and the quiet participants. Named after the Rowena Crest viewpoint, Rowena is inspired by Oregon and seeks to share its beauty through collections of thoughtfully designed products. The brand is presented as campaign posters as well as a website, instagram, and a pitch deck.
Artist Statement
Characterized by bold, elegant linework and whimsical details, Audrey’s illustration work is driven by a designer’s eye, implementing strong compositional understanding with expressive hand-lettered typography. She finds play in the space between graphic design and illustration, and uses these two practices to create work that is a unique blend of both. Audrey’s linework is distinctly energetic, and creates vibrancy and life within static imagery, adding in details of magic and whimsy to support the bolder stroke of her lineart.