Skip to main content

What Can You Do With an Interaction Design Degree?

An Interaction Design degree prepares you to create meaningful experiences that help people connect, learn, navigate, and take action across digital products, physical spaces, services, and emerging technologies. Career paths can include roles in UX design, UI design, product design, interaction design, design research, and creative technology.

A group of students discussing design ideas around a table with laptops

What is Interaction Design?

Interaction Design, often abbreviated as IxD, explores the relationship between people, products, services, technology, and the environments around them. Interaction designers study user interactions, behaviors, and actions to develop design strategies that shape how people use and experience products and services. From websites and mobile apps to installations and physical experiences, IxD shapes how people experience the world around them.

Interaction designers use research, storytelling, prototyping, and iterative design processes to explore ideas, test solutions, and create experiences that are intuitive, accessible, and meaningful. This work helps plan what happens when someone selects an option, moves through a task, makes an error, or completes an action. For example, when someone books an appointment, interaction design helps determine how they select a time, correct missing information, and receive confirmation.

Interaction Design vs User Interface (UI) Design and User Experience (UX) Design

UX design, UI design, and interaction design address overlapping parts of how people experience products and services. One designer may work across all three areas.

  • User Experience (UX) Design: Focuses on how well the overall experience helps someone accomplish a goal. UX designers may conduct user research, map user journeys, test designs, and identify ways to make an experience more useful and accessible.
  • User Interface (UI) Design: Focuses on an interface's controls, layout, visual hierarchy, and presentation. User interface designers consider how interactive elements such as buttons, menus, typography, images, and other visual components help people understand and use an interface.
  • Interaction Design (IxD): Focuses on user actions, transitions, and feedback that happen as someone uses a product, service, or system. Interaction designers consider what happens when someone selects an option, moves through a task, makes an error, or completes an action.

These areas often overlap. For example, designing a mobile banking app may involve UX research to understand how people manage their money, UI design to organize the interface, and interaction design to determine how users move between screens, receive feedback, and recover from errors. However, this industry goes beyond mobile apps, applying design principles to screens, physical spaces, movements, sounds, and emerging technologies.

What Jobs Can You Get With an Interaction Design Degree?

Graduates often work in UX, UI, product design, design research, accessibility, service design, content strategy, and front-end development. These roles are available across a variety of industries throughout the US. 

  • Interaction Designer (IxD)
  • UX Designer
  • UI Designer
  • Experience Designer (XD)
  • Human-Centered Designer
  • Information Architect (IA)
  • UX Researcher
  • Accessibility Specialist
  • Product Designer
  • Digital Product Designer
  • Mobile App Designer
  • Design Systems Designer
  • Web Designer
  • Service Designer
  • Content Designer
  • UX Writer
  • Content Strategist
  • Creative Technologist
  • UX Engineer
  • Front-end Developer
  • Motion Designer
  • Design Strategist
  • Product Manager
  • Project Manager
  • Creative Director
  • Graphic Designer
  • Exhibition Designer

Where Do Interaction Designers Work?

Interaction designers work across industries that need to create intuitive, accessible, and engaging experiences. Their skills in design research, prototyping, and human-centered design are valuable across a variety of fields. To get a better sense of career options, learn about relevant employers in Oregon as well as common industries that hire IxD, UI, and UX professionals. 

  • Nike
  • Wieden+Kennedy
  • LAIKA
  • AKQA
  • OMSI
  • Intel
  • Columbia Sportswear
  • Autodesk
  • Jama Software
  • NAVEX
  • New Relic
  • Digimarc
  • Oregon Health & Science University
  • Providence Health & Services
  • State of Oregon
  • Instrument
  • Ziba Design
  • Technology
  • Design agencies
  • Creative studios
  • Healthcare
  • Finance
  • Retail and e-commerce
  • Gaming and entertainment
  • Government
  • Nonprofits
  • Education
  • Corporate design teams

Is Interaction Design a Good Major?

Interaction Design is a strong choice for students who want to combine creativity, technology, research, and problem-solving. Students should enjoy investigating why something is difficult to use, developing possible solutions, and revising their work after feedback. Expect to explain your decisions, collaborate with others, and test whether your ideas work for the people using them.

A student exploring a grid of designs in a classroom during a critique

Do Interaction Designers Need to Know How to Code?

While many interaction designers don’t need to be expert coders, learning to code can help you create and pursue more specialized roles. Basic knowledge of HTML, CSS, JavaScript, or creative coding can help build prototypes, test ideas, and collaborate with developers.

PNCA offers courses so students can learn HTML, CSS, JavaScript, and Figma. Through hands-on learning, students can apply their skills in responsive interfaces and working prototypes.

Two students sitting on different couches and chatting about career paths

Skills Developed Through an Interaction Design BFA Program

An IxD degree can lead to skills such as:

  • Build and test prototypes with users, then revise designs based on what you learn.
  • Conduct user research through interviews, observations, and usability testing.
  • Make design decisions using research, design principles, and critical thinking.
  • Explain design ideas to clients, developers, and other collaborators.
  • Create accessible experiences with clear labels, readable contrast, keyboard navigation, and useful feedback.
  • Design interactive experiences using creative coding, motion, and interactive elements.
  • Create design systems with reusable interface components and interaction patterns.
  • Communicate ideas through storytelling, visual design, presentations, and writing.
  • Apply human-computer interaction principles to understand how people use technology.

Flexible Career Paths

Interaction designers may work as freelancers or contractors, completing projects for different clients. Independent work involves finding clients, defining project scope, estimating fees, meeting deadlines, and managing revisions. Designers also need to manage contracts, invoicing, and other business responsibilities.PNCA hosts workshops to help artists build these skills so graduates can explore a wide range of career options.

A student drawing on a paper notebook near a pond in downtown Portland
Why Choose PNCA for
Interaction Design?
    1 /
    A Foundation in Ethical Design

    At PNCA, we prioritize design solutions that respond to challenges with empathy, imagination, and ethical awareness. Our degree highlights how coding, graphical elements, and emerging technology can provide accessible tools for humans. Complete hands-on projects, research, and a thesis to help build a portfolio that solves problems through inclusive designs.

    A design classroom with a professor chatting with a student over a design grid
    2 /
    Oregon's Creative Technology Scene

    Learn in an environment that supports creative technology, UI/UX, product design, and independent media. PNCA is located in the heart of Portland, connecting students to a strong community focused on collaboration, experimentation, and design. Consider building relationships with regional employers like Nike, OHSU, OMSI, LAIKA, Wieden+Kennedy, Instrument, AKQA, ShadowMachine, Deep Sky, Autodesk, Adobe, ESRI, Google, and Arup.

    A design projected on the outside of PNCA's entrance
    3 /
    Career Support

    PNCA's Career Design hosts workshops and events to help you apply your education to professional opportunities. Learn how to file taxes for a creative practice, take workshops around CVs and portfolios, or join a lecture on how to apply for grants. Our curriculum also encourages practical hands-on experiences through our applied learning courses, internship options, and real-world projects. Build connections through the Design Lecture Series or gain experience through the Center for Design.

    Two artists hosting a lecture and workshop
    4 /
    Courses and Professors that Matter

    Build a deeper understanding of user experience (UX), user interface (UI), and interaction design through a modern curriculum. Our courses help students understand the design process, discussing concepts like information architecture, user behavior, and usability testing. Our program also goes beyond digital products, encouraging students to explore physical spaces. Small classrooms also offer a better connection between professors and students, allowing students to ask industry questions, gain real-world insights, and learn from experts in the field.

    A professor talking passionately with a student in the background raising their hand
    5 /
    Build a Portfolio with Expert Guidance

    Build a portfolio that stands out to employers, showcases your ideas, and demonstrates your technical skills and techniques. At PNCA, every assignment, course, and project is not only a way for you to build your skills, but also to strengthen your portfolio for employers. Alongside professors and career advisors, you’ll be able to create a one-of-a-kind portfolio.

    A student presenting their artwork at a podium

Request Information

Do you have questions about the Interaction Design program at PNCA? Fill out this form, and we'll get in touch!

Loading...

Willamette University

Interaction Design